You’ll encounter a lot of bot traffic and a lot of low quality traffic that falls outside the valid demographics of the ad networks you’re using for CPM. It’s difficult to use PPC to bring in traffic, for two reasons.įor one thing, a lot of times the traffic you get from PPC isn’t always going to be valid. The problem, of course, is finding legitimate ways to bring in that traffic. When you’re paid per thousand valid views, bringing in more views means bringing in more money. Obviously, any change you make that brings in more traffic is a chance to make more money. Test ads, test networks, test offers, test designs, test everything you can possibly think of to test. If you can change a design to implement them, you can come out with higher CPM rates all around. High-impact ad units like cross-screen ads and interstitials are much higher converting, but they’re also only effective for certain types of sites. Make changes to your site to support larger, higher priced ad units.Page-level information allows more precise optimizations, so you can look at individual ads to improve rather than making broad, site-wide changes. The more audience data, the more contextual data, and the more site data you provide, the more accurate the programmatic algorithms will be. So if you’re going for a programmatic ad network – which many of the list are – what can you do to make your earnings grow? Catch them early, though many such sites already have their contracts drawn.Ī lot of CPM networks are going to a programmatic model these days, simply because computer algorithms learn faster, optimize better, and have better judgment than humans. This incentivizes referring high quality sites that have the potential to earn a lot of money. The other method would be referral programs, where you might earn 10% or more of what the people you refer earn. This turns your CPM ads into hybrid CPM/Affiliate ads, in essence traffic and views get you paid, but you have a valuable benefit to getting conversions as well. One is revenue share some networks offer an increased payout based on the value of the conversions coming from your impressions. There are some ways you can boost your earnings in addition to impression-based share. Always investigate the networks you’re running, and keep an eye out for better offers from other sites. Variance is huge, though the lowest of entertainment is $.35, while the highest is $7.10. The highest of the high, meanwhile, are in finance and technology, both over $10. The lowest of the low payouts are in entertainment, gaming, beauty and architecture, all under $.50. The sites with higher payouts have better relationships, but they also have higher standards for the sites they accept as publishers. What about niches? These can vary dramatically in price depending on the network as well, and it relies a lot on their relationships with advertisers. Granted, there aren’t many verified data points for these figures, but you can use them as a general average to see if a network you’re investigating is a scam. This is due to the dramatic difference between pay for interstitial mobile ads and pay for mobile banners. Mobile ads, meanwhile, vary highly depending on the niche and the goal of the mobile ad. Email ads are more valuable – did you know you can run CPM in email newsletters? – and pull in an average of $5.00. According to their data, website display ads are the cheapest at around $2.80 per thousand. MonetizePros, one of the information leaders in CPC and CPM advertising, has aggregated data about the average earnings for various types of ads. Of course, the best way to do it is just to enroll with several networks and run ads anywhere you can. Others specialize in, for example, video ads or mobile ads.Ī big part of making money through CPM on your site is identifying which types of ads are most likely to be seen on your site, and thus when networks you should pursue. Different CPM networks have different types of ads on offer.
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